Connected TV (CTV) Advertising Agency
What We Deliver
End-to-end CTV management: platform and inventory strategy, audience targeting, video creative, and outcome measurement across streaming services and smart TVs.
CTV Strategy & Planning
Audience Targeting
Inventory & Platform Selection
Video Creative
Brand Safety & Verification
Cross-Device Measurement
Incrementality Testing
Retargeting to Digital
Frequency Management
Reporting & Attribution
We give you the reach of TV with the accountability of digital.
How We Do It
Our Process
How We Run Connected TV (CTV) Advertising
1
Audit & Attribution Setup
We start by fixing measurement. Before spending a rupee, we audit your existing accounts, set up clean conversion tracking, and stand up an attribution model so every result is real and every decision after this is made on signal, not vanity metrics.
UI-UX Design
2
ICP & Offer Strategy
We sharpen who we're targeting and what we're saying to them. The wrong offer to the right audience burns budget faster than any bad ad. We define the ICP, the angle, and the offer before we touch a campaign.
UI-UX Design
3
Creative System Build
We build a Scalable Creative System: modular hooks, formats, and variants engineered for testing, so creative is produced at volume without diluting the brand. Creative is the biggest lever in paid media, and we treat it like one.
UI-UX Design
4
Campaign Architecture & Launch
We structure campaigns for clean learning and efficient spend: audiences, budgets, and bidding built so the platform's algorithm has what it needs to find your buyers fast.
UI-UX Design
5
Measurement & Attribution
We report through our Attribution Growth Intelligence framework: tying spend to pipeline and revenue, not impressions. You see what's working, what isn't, and exactly where the next rupee should go.
UI-UX Design
6
CRO & Optimisation
Traffic is wasted if the destination doesn't convert. We optimise the post-click experience and run disciplined tests on creative, audiences, and landing pages to drive cost-per-result down week over week.
UI-UX Design
7
Scale & Reallocate
Once a channel is profitable, we scale it deliberately: reallocating budget to what compounds and cutting what doesn't, so growth stays efficient as spend grows.
UI-UX Design
Why Goldenflitch for Connected TV (CTV) Advertising
We are not a media-buying shop that bolts on 'AI'. Our Brand-to-Market division was built AI-native: Agentic AI Marketing and Attribution Growth Intelligence are the proprietary frameworks that separate growth that compounds from spend that disappears.
AI-Native Growth Engine
Our Agentic AI Marketing framework runs always-on campaign, creative, and optimisation work at a speed a traditional team can't match.
Attribution Growth Intelligence
Our proprietary measurement framework ties every rupee to pipeline and revenue; we report on what moves the business, not impressions.
Performance Marketing Engine
A systemised acquisition engine: audiences, creative, bidding, and CRO working together, not a pile of disconnected campaigns.
Scalable Creative System
On-brand creative produced at the volume performance media demands, without diluting the idea or the brand.
One Roof, One Timeline
Strategy, creative, media, and measurement in the same room from the first conversation, no agency relay race, no handoff lag.
Senior-Only Delivery
The names you meet in the pitch are the names on the work. No junior bait-and-switch.
Outcome-Tied, Not Impressions
GoalTeller: +41% activation. ERPForce: 2.3x demo requests. We define success in your language at the start and report against it.
Brand-Safe Speed
AI compresses the mechanical work; craft keeps the brand intact. Speed never comes at the cost of the idea.
Get TV Reach You Can Actually Measure
Worth a conversation? Goldenflitch builds and runs connected TV advertising as a measured system: strategy, execution, and reporting under one roof, tied to your pipeline.
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Our Clients.
©2026
You Want the Reach of TV Without TV's Black-Box Measurement.
Linear TV delivers reach but tells you almost nothing about who watched or what they did. CTV keeps the big-screen impact while adding audience targeting and outcome measurement: if it's bought and tracked properly. Most brands treat it like linear and lose that advantage.
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