Icon System Design
What We Deliver
End-to-end icon system design: research, exploration, refinement, technical specification, and the documentation your team and partners need to apply the work consistently.
Geometric Grid
Optical Adjustment
Stroke Weight System
Single-Style & Multi-Style
Filled & Outlined Variants
Animated Icons
Sticker & Emoji Sets
Editorial Spot Icons
Product UI Icons
Icon Library Documentation
A vocabulary built to scale across every surface.
How We Do It
Our Process
How We Design Icon Systems
1
Brief & Audit
We audit your existing icons (or competitor icons) to understand what to extend and what to fix.
UI-UX Design
2
Geometric Grid
We define the geometric grid: corner radius, stroke weight, optical balance rules.
UI-UX Design
3
Style Definition
We define the style: outlined, filled, two-tone, hybrid: anchored in identity.
UI-UX Design
4
Library Build
We build the core library: typically 80–200 icons, organised by category.
UI-UX Design
5
Optical Adjustment
Every icon optically adjusted at target display sizes: pixel-perfect geometry rarely looks balanced.
UI-UX Design
6
Animation & Variants
Optional motion variants and filled/outlined sets.
UI-UX Design
7
Documentation
Library delivered with naming conventions, search tags, and contribution guidelines.
UI-UX Design
We design icon systems with the geometric and optical discipline that lets them scale across product, marketing, and editorial surfaces.
We design icon systems with the geometric and optical discipline that lets them scale across product, marketing, and editorial surfaces.
Geometric Grid
Documented grid with stroke and corner rules.
Optical Discipline
Every icon optically adjusted at target sizes.
Multi-Style Capable
Outlined, filled, two-tone, and animated variants supported.
Product & Brand Use
Designed to serve product UI and brand/editorial applications equally.
Documentation
Naming conventions, search tags, and contribution rules delivered.
Animation-Ready
Animated icon set optional, delivered as Lottie or SVG.
Contribution Guidelines
Rules for adding icons without breaking the system.
Accessibility
Sized for touch targets and screen-reader contexts.
Build a vocabulary, not a pile of icons.
Icon systems compound when they're governed. Let's design yours to last.
Explore Related Offerings
Our Clients.
©2026
Build a visual vocabulary that scales with you.
A great icon system is the visual vocabulary your product, marketing, and editorial channels use to communicate at a glance. We design systems with geometric and optical discipline: built to scale across product UI, editorial spreads, and the surfaces you'll add next year.
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