Illustration Style Guide
What We Deliver
End-to-end illustration style guide: research, exploration, refinement, technical specification, and the documentation your team and partners need to apply the work consistently.
Style Principles
Line & Shape Logic
Colour Palette for Illustration
Character Construction
Compositional Rules
Editorial & Spot Variants
Animation Principles
Reference Library
Artist Briefing Templates
Quality-Control Checklist
Illustration systems built to commission consistently.
How We Do It
Our Process
How We Define Illustration Styles
1
Strategic Anchor
We define what illustration must do for the brand: editorial, instructional, emotional, decorative.
UI-UX Design
2
Reference Library
We build a reference library that defines the brand's illustration taste.
UI-UX Design
3
Style Principles
We codify 3–5 style principles: concrete dimensions, not adjectives.
UI-UX Design
4
Colour & Composition
We define the colour palette for illustration and the compositional rules.
UI-UX Design
5
Character & Shape Logic
We document character construction logic, line weight, and shape vocabulary.
UI-UX Design
6
Test Commissions
We commission test illustrations to validate that artists can deliver to the system.
UI-UX Design
7
Documentation
Delivered with style guide, artist briefing templates, and QC checklists.
UI-UX Design
We design illustration systems with the discipline brands need to commission consistently, across artists, channels, and years.
We design illustration systems with the discipline brands need to commission consistently, even when artists rotate.
Concrete Principles
Style defined as observable rules, not adjectives.
Reference Library
Documented taste your team and partners can study.
Test Commissions
System validated with real test illustrations before delivery.
Artist Briefing Templates
Briefing templates designed for outsourced commissioning.
QC Checklists
Checklists for accepting or rejecting work before publication.
Editorial & Spot Variants
Style scoped for full editorial illustration and spot icons.
Animation Principles
Optional motion principles for animated illustration.
Senior-Led
Senior art directors with illustration commissioning experience.
Brief any artist. Stay on brand.
Illustration is a brand asset when it's governed. Let's define yours.
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©2026
Brief any artist. Stay on brand. Every time.
Illustration is a brand asset when it's governed. We define the principles, references, and rules that let your brand commission illustration confidently: knowing every output will read as yours, whether the brief goes to an in-house designer or an outside artist.
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