Well, if you didn’t know already, then let us tell you that one isolated A/B test found that an optimized website footer resulted in a 23.77% uplift in sales conversions and a 15.99% uplift in revenue per visitor. Now you can surely imagine what a single footer can do to your overall sales. 

However, being such an important segment of the website, designers usually don't pay much attention to website footers. But they're actually super important! They're like the last chance to show people your site is worth their time. When people get to the bottom of a page, they expect to find something useful there.

It might seem small, but it's super important for a website to do well. You might be asking why? After reading this, you might even end up thinking the footer is just as important as the header, maybe even more so! We're also checking out some of the best website footer designs.

So, what exactly is a website footer?

First of all, before getting into what the website footer actually is, it’s better to take a look at its significance. To get why a good page footer matters, you need to know what it does. The website footer is a key part of your site for getting people involved. It can be a call-to-action, pushing folks to sign up for something you're offering. 

Plus, it helps people track down articles they want on your site. Anyone needing your contact info can spot it there, too. So, the footer is that section you see at the very bottom of a website. It usually has things like copyright info, privacy policy links, a site map, logos, contact info, social media buttons, and email signup forms. Basically, it’s got details that help make the website easier to use. Overall, the website footer serves as the foundation of your website and shouldn’t be ignored at any cost.

But what’s the importance of a website footer design?

Footers often don’t get the attention they deserve. They sit quietly at the bottom of the page, far away from the flashy banners and big headlines. But despite their low-key presence, footers play a much bigger role than most people realize. They are not just the end of a webpage; they can be a turning point in the user journey.

1. Last impression can be just as important as the first

While the top of your website sets the tone, the footer is what users often see before they leave. And that final moment can shape their overall perception of your brand. A clean and thoughtful footer shows that you pay attention to every detail, even the ones that many overlook.

If someone has scrolled all the way down, they are probably interested. A well-designed footer gives them something useful to interact with, like a call-to-action, helpful links, or contact details.

2. Navigation backup

Footers act as a safety net for users who may not have found what they were looking for in the main navigation. It's common for visitors to scroll to the bottom to locate key links like "About Us," "Careers," or "Contact." Having these placed logically in the footer helps users find information without frustration.

It also improves the user experience by giving people a familiar place to look for what they need. At the same time, search engines benefit from the internal links placed in your footer, giving your website a small SEO boost.

3. Building trust

Trust is everything on the internet. And believe it or not, the footer is where a lot of trust-building happens. By including elements like social media icons, security certifications, client logos, or payment method badges, you give users subtle cues that your site is safe and credible.

Especially for businesses that collect data or offer online purchases, showing these elements in the footer can increase confidence and reduce hesitation.

4. Place for legal essentials

Every website has to include certain information for legal or compliance reasons. But these details don’t need to clutter the main navigation. The footer is a natural place for links to your privacy policy, cookie preferences, disclaimers, and terms and conditions.

Putting them here makes them accessible without disrupting the flow of your content above.

5. Chance to show more personality

Just because the footer is functional doesn’t mean it has to be dull. It can still reflect your brand’s voice and tone. Whether it’s a clever line of copy, a playful sign-off, or even a curated Instagram feed, your footer can help carry your brand personality all the way to the bottom.

Consistency across every part of your website, including the footer, helps reinforce your identity and makes your site feel more polished.

6. Keeps the conversation going

Your footer is also a great place to encourage continued engagement. Whether it’s an email subscription box, social links, or a prompt to download your app, it provides visitors with ways to stay connected even after they finish browsing.

Sometimes people aren’t ready to make a decision right away, but a small nudge from the footer can help them come back when they are.

Your footer might seem like a minor detail, but it carries more weight than it appears to. When designed with care, it becomes a powerful tool for usability, trust, branding, and conversion. Rather than treating it like an afterthought, treat it like a quiet closer, one that wraps up the user journey on a strong and purposeful note. But did you know that there are various types of website footer designs that you mustn't be aware of. Let’s take a look at that in detail…

Types of website footer designs

Website footers might sit at the very bottom, but the way they are designed can say a lot about a brand. Different types of footer designs serve different purposes, depending on the goals of the business and the nature of the content. From minimal layouts to content-rich footers, each style carries its own function and feel.

Let’s take a closer look at the most common types of website footer designs and how they serve users.

1. Simple Footer

A simple footer typically contains just the essentials. Think of it as a no-fuss approach which is clean, straightforward, and to the point. You’ll often see just the copyright notice, maybe a privacy policy link, and sometimes a basic navigation menu.

Best suited for

• Personal blogs.

• Portfolio websites.

• Landing pages.

Brands that want a clean and minimal look.

Why does it work?

It keeps the page uncluttered and maintains focus on the core content. It also ensures fast loading and easy readability, especially on mobile devices.

2. Informational Footer

An informational footer includes a bit more than the basics. It usually has multiple columns with links to key pages like “About Us,” “Contact,” “FAQ,” “Terms & Conditions,” and “Careers.” This type of footer is highly functional and user-friendly.

Best suited for

• Corporate websites

• Service-based businesses

• Government or educational portals

Why does it work?

It provides quick access to important information without making users scroll back to the top. It also improves usability for returning visitors who know exactly where to go.

3. Navigation-Rich Footer

Also known as a mega-footer, this design is loaded with internal links, often categorized under headers. These footers act like a mini sitemap, giving users a bird’s-eye view of the entire website.

Best suited for

• E-commerce sites.

• News and media websites.

• Large-scale enterprise websites.

Why does it work?

It allows users to explore more areas of the site directly from the bottom, improving user retention and engagement. It also benefits SEO by increasing internal link visibility.

4. Conversion-Focused Footer

This footer is designed with a purpose which is to drive action. Whether it's encouraging newsletter sign-ups, app downloads, demo bookings, or free trials, everything in the footer pushes toward a single CTA (Call-To-Action).

Best suited for

• SaaS platforms.

• Start Up.

• Campaign or product landing pages.

Why does it work?

It targets users who make it to the end of the page and gives them a nudge to take the next step. It can be especially useful for improving conversion rates without being intrusive.

5. Visual or Brand-Heavy Footer

Some footers lean into design elements and brand personality. These may include vibrant visuals, animations, a short brand story, or even a fun sign-off message. The goal here is to leave a strong brand impression.

Best suited for

• Creative agencies.

• Design portfolios.

• Lifestyle or fashion brands.

Why does it work?

It reinforces brand identity and leaves a memorable impression. While it may not be packed with links, it helps create an emotional connection with the visitor.

6. Contact-Driven Footer

This type of footer is built around getting people to reach out. It often includes contact forms, phone numbers, addresses, live chat options, or even embedded maps for store locations.

Best suited for:

• Local businesses.

• Consultancies and freelancers.

• Support-heavy platforms.

Why does it work?

It removes friction by making it easy for users to get in touch without navigating away from the current page. It's also a great way to drive leads directly from the footer.

7. Social Media Footer

In this footer style, the focus is on building social connections. It usually features clickable icons for platforms like LinkedIn, Twitter, Instagram, or YouTube, and sometimes includes live feeds or follower counts.

Best suited for

• Influencer-driven brands.

• Entertainment and media companies.

• Communities and creators.

Why does it work?

It encourages ongoing engagement beyond the website and helps users stay connected with the brand on platforms they already use daily.

There’s no one-size-fits-all when it comes to footer design. The best footer for your website depends entirely on your goals, your audience, and your content. Whether you're aiming for simplicity or trying to pack in value through navigation and trust signals, your footer can do far more than just wrap up the page. Design it with intention, and it could become one of the most useful and strategic parts of your entire website.

Here are some real-world footer examples

A website footer is more than just a place to park legal text or drop a copyright notice. In many cases, it's a quietly powerful tool that ties a digital experience together by offering information, utility, and trust signals all in one frame. Let’s take a closer look at 15 real-world examples of effective footer design and why they work.

1. Goldenflitch

We, at Goldenflitch, a product design and innovation company, keep our footer clean yet informative. It includes direct links to core offerings like UX/UI design and product strategy, while subtly showcasing its innovation-first approach. Contact information, social links, and a strong design aesthetic reflect the brand’s values without overwhelming users.

What works well:

• Minimal layout with clear CTAs.

• Reflects modern design sensibility.

• Maintains consistency with the brand tone.

2. Accenture

Accenture’s footer feels like an extension of their brand which is authoritative and professional. It offers multi-level navigation with sections for industries, insights, and careers. There’s also a newsletter sign-up, language selector, and strong accessibility elements.

What works well:

• Comprehensive navigation.

• International accessibility.

• Prominent social presence and subscription CTA.

3. Nagarro

Nagarro’s footer strikes a balance between sleek design and practical information. It features clean typography, links to case studies, services, press releases, and even a link to their “Thinking Breakthroughs” blog. Everything is precise, with no wasted space.

What works well:

• Strong brand personality.

• Emphasis on innovation and insights.

• Easy access to global office locations.

4. RAK Porcelain

When we were working for Rak Porcelain, our goal was simple- to make it look premium as well as aesthetically pleasing. RAK Porcelain’s website footer aligns beautifully with its luxury product offering. It includes elegant navigation, links to collections, and a catalog download option. The footer also includes distributor information and certifications, adding a layer of credibility.

What works well:

• Elegant design that matches product aesthetics.

• Practical for B2B buyers and distributors.

• Accessible brochure download options.

5. Blive

As an EV brand, Blive’s footer is dynamic yet purpose-driven. It offers navigation to key areas. The social links and support channels are clearly laid out, along with eco-conscious branding that reinforces their mission.

What works well:

• CTA-oriented layout.

• Encourages engagement (rent, buy, franchise).

• Clear contact and support visibility.

6. Domino’s India

Domino’s footer goes beyond pizzas. It includes restaurant locators, app download links, investor relations, and franchise opportunities. They’ve also added links for feedback and tracking orders, making it a utility hub for customers.

What works well:

• Action-oriented links (Track order, Feedback).

• Emphasis on app downloads.

• Covers consumer and business needs.

7. Myntra

Myntra’s footer is a well-structured mix of trust-building and deep navigation. It features shopping categories, customer policies, FAQs, return processes, and app links. It also includes trust badges like “100% Original” and “Easy Returns” to reduce purchase anxiety.

What works well:

• Consumer reassurance elements.

• App promotion and customer care info.

• Segmented product categories for easy discovery.

8. Adidas

Adidas uses its footer to subtly promote products, enhance navigation, and build brand loyalty. It includes shopping links, a detailed help center, newsletter sign-up, and store locator. The language and country selectors make the site globally friendly.

What works well:

• Strong mobile responsiveness.

• Efficient customer support integration.

• Promotes membership and sustainability programs.

  
  

9. SHEIN

SHEIN’s footer is built for conversions. It features trending search categories, promotional banners, coupon offers, and app download incentives. Additionally, it has links to customer service, shipping, and returns, which are all crucial for fast-moving fashion.

What works well:

• Highly commercial and conversion-focused.

• Well-placed offers and coupons.

• Quick access to trending fashion.

  
  

10. Canva

Canva’s footer aligns with its intuitive product interface. It offers links to design templates, blog posts, careers, and education resources. It’s not overloaded, which reflects Canva’s clean and user-friendly design ethos.

What works well:

• Thoughtfully categorized links.

• Links to learning and community tools.

• Reflects product simplicity.

  
  

11. Apple

Apple’s footer is a masterclass in organization. With clean typography and small font, it fits a massive amount of information including product categories, support, legal, and company values, all in a highly structured grid format.

What works well:

• Compact yet detailed.

• Strong brand consistency.

• Local store and product availability features.

  
  

12. LinkedIn

LinkedIn’s footer is clean and focused. It includes navigation to business solutions, talent tools, learning resources, and support pages. It also promotes the mobile app and has multilingual support links.

What works well:

• Business-forward layout.

• Strong focus on tools and services.

• Region and language customizability.

  
  

13. Netflix

Netflix has a minimalist footer, but it serves important functions. It links to account settings, help center, cookie preferences, and terms. The interface reflects its product design, which is straightforward and focused on user experience.

What works well:

• Minimalist and user-centric.

• Focus on account and support features.

• Consistent with overall UI tone.
  
  

14. Zomato

Zomato uses its footer to split between user needs and business inquiries. It includes app links, partner with us sections (restaurants, delivery), and community content like blogs and help centers. It also pushes users toward their loyalty program and careers.

What works well:

• Dual focus: consumer and partner.

• Local and global city navigation.

• Brand ecosystem integration.

  
  

15. Nike

Nike’s footer emphasizes product discovery and support. With strong categorization under “Get Help,” “Company Info,” and “Quick Links,” the layout is easy to scan. There’s also a subscription form and a country selector for localized experiences.

What works well:

• Clear support structure.

• Efficient localization.

• Brand-driven CTAs and memberships.

Each of these footers serves a distinct purpose, whether it’s enhancing navigation, driving conversions, reinforcing trust, or simply keeping things clean. Great footer design isn't just about how it looks, but how well it supports the entire user journey. Whether you're running a personal brand or a global enterprise, the footer can quietly do a lot of talking.

But what are the website footer design best practices?

While the footer may be the last thing people see on a web page, it should never be the last thing you design. In fact, a well-crafted footer quietly supports everything above it. It offers direction, builds trust, and adds that final touch of completeness to the user experience.

But what separates a useful footer from one that’s just taking up space? Let’s dive into some of the best practices that can help you make your website footer work smarter, not harder.

1. Keep It Clear and Organized

Your footer should feel easy to navigate, not like a junk drawer. Stick to clean layouts with clearly defined sections, whether it’s contact info, navigation links, legal policies, or social icons.

Tip: Group related links under headings like "Company," "Resources," or "Support." This reduces clutter and helps users scan faster.

2. Include Essential Links (But Not Everything)

It’s tempting to throw every single page into the footer, but less is often more. Prioritize links that help users, such as About Us, Careers, FAQs, Contact, Privacy Policy, Terms of Use, or key product pages.

Tip: Think of the footer as a backup navigation system. Don’t overwhelm it with unnecessary pages that belong in your main menu or sitemap.

3. Use It to Build Trust

The footer is a great place to reinforce credibility. Including elements like certifications, secure payment badges, data protection seals, or partner logos can go a long way in making your brand feel more reliable.

Tip: Add social proof subtly, perhaps a customer review snippet or media features, to let your work speak for itself.

4. Make Contact Information Easy to Find

For many users, scrolling to the bottom is a shortcut to finding their contact details. Make sure your phone number, email address, physical location (if applicable), and working hours are clearly listed.

Tip: If you’re a service business, consider embedding a contact form or a chatbot trigger right into the footer for quicker access.

5. Include Social Media Links Thoughtfully

Social icons are standard in most footers, but how you use them matters. Stick to platforms that are active and relevant to your brand. There’s no point linking to a dead Twitter profile just for the sake of it.

Tip: Use easily recognizable icons and ensure they open in a new tab, so you don’t pull users away from your site.

6. Make It Mobile-Friendly

Your footer needs to work just as smoothly on mobile devices as it does on desktops. Avoid packing it with too many elements, and make sure the links are tappable without zooming in.

Tip: Use collapsible sections for mobile layouts to save space without sacrificing usability.

7. Add a Clear Call-to-Action (CTA)

If someone reaches your footer, they’re engaged. Don’t miss the chance to guide them further. Whether it’s signing up for a newsletter, booking a demo, downloading an app, or following your brand, a well-placed CTA can keep the conversation going.

Tip: Keep the CTA subtle and relevant and don’t interrupt the user, guide them.

8. Stick to the Visual Style of Your Brand

Your footer shouldn’t feel like a completely different site. Use the same typography, colors, and tone you’ve used throughout your site. Consistency keeps things professional and aesthetically pleasing.

Tip: Try using a darker background tone for the footer. It creates a natural visual boundary while drawing focus to the content.

9. Optimize for SEO (Without Overdoing It)

Yes, your footer can support SEO by linking to key pages. But keyword stuffing or dumping every service you offer into footer links won’t help, and might actually hurt.

Tip: Use descriptive anchor text and link only to truly valuable internal pages. Think of it as navigation support, not an SEO hack.

10. Update It Regularly

Your business grows, your content evolves, and so should your footer. Outdated links, expired offers, or old copyright years are red flags to visitors.

Tip: Do a quick footer check every quarter to keep everything current and accurate.

A website footer may seem like a small detail, but it plays a quiet yet important role in the overall experience. It’s the place where clarity, trust, usability, and design intersect. When built with care, a footer can guide your visitors, support your goals, and leave a lasting impression, all without saying much. Treat it like the closing lines of a great story. Because often, that's exactly what it is.

How does Goldenflitch do it?

At Goldenflitch, we sweat the details in design, down to the footer. We don't just throw it together; our footers are useful, match the brand, and put the user first. We group links logically, add subtle calls to action, and keep things visually balanced. Everything's designed to help people find what they need without getting in their way. It's this care that turns casual viewers into people who really get involved.

Good design, at Goldenflitch, goes all the way to the very bottom. Our method makes sure footers aren't dead ends but places where people start to dig deeper. So, if you want to make a product experience that feels connected from start to finish, this is the place to start.

FAQs

Do websites need a footer?

Yes, the footer color should contrast well with the main content while staying consistent with your brand to maintain visual hierarchy and readability.

Does footer affect SEO?

Absolutely! A well-structured footer with internal links can support SEO by improving site structure and helping search engines crawl pages more effectively.

Does footer color matter?

Yes, the footer color should contrast well with the main content while staying consistent with your brand to maintain visual hierarchy and readability.

How does the footer help in conversions?

Footers can guide users to take action through sign-ups, app downloads, or contact prompts, especially useful for engaged visitors who scroll to the end.