CretePA required a brand that conveyed ambition, trust, strong association, and dynamism while standing out in a competitive industry.
Our challenge was to design a versatile identity that reflects their forward-thinking mission across diverse applications. We addressed this by creating a bold, adaptable visual system rooted in their core values.
The Logo
The CretePA logo features two squares with rounded corners forming upward arrows, symbolizing “Moving Forward and Upward.” Logo’s geometric design, crafted by our team, aligns with CretePA’s mission of Winning Together with Purpose, offering versatility across applications.
The Color Palette
The primary colors, Everglade and Flat Green, define the logo, with black or white for typography and cream for backgrounds. Our color strategy, crafted for consistency, enhances CretePA’s visual identity across touchpoints, reinforcing their dynamic and trustworthy brand.
Fonts of our Choice: Montserrat and Satoshi
We selected Montserrat as the primary font for its clean, modern aesthetic, perfect for CretePA’s professional identity. Satoshi, used for body text, ensures readability and complements the brand’s clarity. Our typography system balances sophistication and accessibility across digital and print media.
Icons and Illustrations
CretePA’s custom-filled icons and monochrome illustrations, designed in green, black, and grey, add visual interest and clarity. Our agency created these assets to symbolize the brand’s mission, ensuring consistency across marketing and sales touchpoints with a cohesive, simplistic style.
Additional Branding Elements
We developed business cards, letterheads, standees, banners, social media posts, brochures, and email templates. These assets, designed with CretePA’s brand guidelines, ensure a unified and impactful presence, amplifying their ambitious and collaborative ethos across all platforms.
