Designing a high-impact, animation-driven website that feels fast, premium, and futuristic without sacrificing clarity or usability.
The challenge was to transform largely static content into an immersive web experience that communicates ObenEV’s performance-first identity, uses motion with purpose, and works seamlessly across devices despite complex animations and transitions.
Motion-Led Storytelling
Animation-first sections were designed to guide users through the bike’s performance, design, and technology using transitions that create momentum and narrative flow instead of static scrolling.
High-Fidelity Figma Prototyping
Advanced interactive prototypes were built in Figma to simulate real scroll behavior, transitions, and micro-interactions—validating motion quality and feasibility before development.
Performance-Focused Visual Hierarchy
Layouts were structured to keep key performance metrics like speed, range, and power visually dominant, supported by motion cues that enhance focus without distracting from the message.
Responsive Motion Across Breakpoints
Animations and layouts were thoughtfully adapted for desktop, tablet, and mobile, rethinking motion behavior for smaller screens instead of simply scaling components down.
Brand-Aligned Futuristic Visual System
A cohesive UI system—covering typography, spacing, color, and motion principles—was applied to reinforce ObenEV’s tech-forward, performance-driven brand identity across the site.
Our Success Matrix
