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22.5.2024
Product Design

10 SaaS Pricing Page Design Examples with Best Practices

Your SaaS pricing page is where your customers end up when they're ready to make a decision. After going through all the steps in the process, it's super important that the page encourages them to click that ‘buy’ button.

A report says that 94 percent of first impressions come from how a website looks. Therefore, when designing a SaaS website, it's super important to focus on things that grab visitors' attention right away and make them stay on the page longer.

A good pricing page design helps your customers decide and sign up. So, what makes a SaaS pricing page design good? Let’s break it down in detail.

What are the key elements that you need to have on the SaaS pricing page?

If people can't easily figure out how much your SaaS product costs or how to subscribe, they might not sign up. This means you could be wasting a lot of time and money on marketing just because your pricing page isn't clear.

That’s why, having a straightforward SaaS pricing page is super important as it helps users understand the important details and builds trust. A well-designed pricing page can turn visitors into subscribers and, hopefully, paying customers.

So, make sure your SaaS pricing page looks like it belongs with the rest of your website. The design, colors, and overall style should match. To help you easily understand and take action, here are eight important things your pricing page needs.

1. Page Layout

When setting up your pricing page, imagine it as a clean and tidy space where users can easily find what they need. Create a design that doesn't overwhelm your potential clients- leave some breathing room around different sections. So, make sure to use straightforward menus and tables to showcase your pricing options. By emphasizing key details, you ensure that users quickly catch the most important information.

2. Information Presentation

Before putting words on the page, think about what matters most to your users. Chat with the teams that often talk to the clients as they have valuable insights into what customers are usually curious about when it comes to pricing. Take a look at how other companies present their prices and make the changes accordingly because it's a good way to get inspiration for your approach. 

3. Pricing Tiers

If your product comes with different prices for different user types, make it crystal clear. Guide users by explaining which option suits whom and for what. For instance, one might be ideal for professionals while another for more casual users. Alternatively, you can group pricing tiers based on business size or the number of customers someone has. Sometimes, suggesting a particular option can be helpful for decision-making.

4. Billing Options

Allow users to choose how often they want to pay- whether it's every month, annually, or with a custom plan. Make the annual option appealing by offering a discount or illustrating its long-term benefits. Taking this approach can actually help you out in attracting potential clients in the long run.

key elements of saas pricing page

5. Call-to-Action (CTA) Buttons

Design buttons in such a way that tell users what action to take, such as ‘Learn More’ or ‘Buy Now’. So, it’s of utmost importance to strategically place these buttons where they are easily visible. It’s also essential to use inviting colors and regularly test their effectiveness to see if you’re headed in the right direction or not. Be open to making changes if needed.

6. Free Trial or Demo

If your product offers a free trial or a demo, make sure to shout it out and highlight it in the best way possible. As potential customers might want to explore your product in detail before committing to payment. Therefore, make sure they know about these options so you don't lose out on potential conversions.

7. Testimonials and Reviews

It’s necessary to put forward and share what users are saying about your product. Always make sure to use reviews that tell stories or showcase success with numbers. Position these testimonials where users can easily spot them, ideally before they make the decision to buy.

8. FAQ Section

Be proactive by addressing common questions on your pricing page. This not only equips potential customers with the information they need but also saves your sales team time. Think of it as providing a user manual right on the page, ensuring customers are well-informed without the need for extra inquiries.

Therefore, making a good pricing page might seem easy, but just putting everything on the list won't do the trick. To create a page that really convinces people to subscribe, you need to understand how people think and what your audience likes and doesn't like.

If you combine careful research about your users with good design ideas, you can make a pricing page that shows how great your product is. It will also encourage people to click that ‘subscribe’ button. It's about making your page not just look good, but also speak to your customers in a way that makes them want to join in.

Best Practices for SaaS Pricing Page Design

Creating a high-converting pricing page can be challenging, but the positive news is that it involves both science and art. This implies that established best practices can be applied during the design process of a pricing page.

Without delay, let's read about the 8 practices that will assist you in designing top-notch pricing pages!

Limited Pricing Plans

Provide a limited number of pricing plans to avoid overwhelming customers with choices, which can lead to analysis paralysis. Too many options make decision-making difficult and can leave customers feeling less satisfied with their choices. Instead, opt for a transparent pricing structure based on clear models such as the number of team members or available features. Tailor each plan to target different buyer personas, ensuring simplicity on the pricing page without excluding potential customers.

An exemplary model to follow is Shopify:

Shopify pricing page

Shopify's pricing page succeeds because it:

  • Offers only three plans, each distinctly catering to different buyer personas.
  • Sets prices for each tier based on the number of staff accounts and the level of reporting capabilities.
  • Provides e-commerce business owners with a cost-effective option for each stage of growth.

Highlight Best Plans

Showcasing specific plans on your pricing page can effectively draw attention to offerings that deliver exceptional value or yield substantial revenue. This strategy streamlines the decision-making process for potential customers by emphasizing the options you recommend.

Consider Zoom's approach as an example:

Zoom pricing page

Key Elements of Zoom’s Success:

  • Emphasizes the plan offering the optimal value to prevent decision fatigue.
  • Maintains a slight gap between the two prominently-priced plans for clarity.
  • Guides lead towards engaging with the sales team for premium, higher-ticket transactions.

This approach ensures that customers are directed towards options that stand out in terms of value, making their decision-making process more straightforward and efficient.

Annual Payment Discounts

Providing a discount for customers who opt for an annual payment arrangement proves effective in reducing customer turnover by encouraging prolonged commitments. It is crucial, however, to ensure that this discount strategy does not compromise the overall product experience, as annual plans should not serve as a workaround for addressing potential issues within the product.

Offering annual discounts not only serves as an incentive for users to commit to a longer duration but also builds a sense of perceived value, motivating customers to finalize their purchases. To enhance the appeal, consider introducing urgency by presenting annual discounts as limited-time offers or exclusively extending them to users currently on a free plan.

A case in point is Slack's approach:

Slack pricing page

Slack's pricing page is effective because it:

  • Showcases the cost difference by striking off the original amount.
  • Communicates the savings users can enjoy by opting for an annual payment plan.
  • Represents the discount both as a percentage and a dollar value.

This approach not only attracts potential customers by highlighting the financial benefits but also emphasizes the substantial savings they can secure through an annual commitment, making it a compelling offer.

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Full Transparency in Pricing Tiers

Presenting transparent pricing tiers without concealed fees is essential for a user-friendly experience on your pricing pages. The most detrimental examples involve luring users in with an initial low-cost plan and then springing hidden fees on them. To ensure clarity and foster trust, your pricing structure should be straightforward, eliminating any barriers to conversion.

Steering clear of hidden fees and providing a transparent breakdown of the total cost on your pricing pages is not only beneficial for customer satisfaction but also shields your business from potential negative reviews. Transparent pricing facilitates a clearer understanding of the value customers receive.

An example of a company with a transparent pricing approach is Dropbox:

Dropbox pricing page

  • Dropbox's pricing page provides a detailed breakdown of features for each plan, including storage capacity, file recovery options, and collaborative tools. Users can easily see what is included in each tier.
  • Dropbox allows users to tailor their plans based on their specific needs. The Business and Enterprise plans offer customization options such as advanced admin controls, team collaboration features, and additional storage add-ons.
  • Dropbox is transparent about its pricing, and there are no hidden fees or unexpected charges. The pricing structure is straightforward, making it easy for customers to understand the total cost without any surprises during the subscription process or renewal.

This commitment to clarity helps users make informed decisions about which plan best suits their requirements, contributing to a positive customer experience.

Plans Comparison

A pricing table for plan comparison is a crucial element of a pricing page, serving as a focal point for showcasing the relative value of each tier. These tables simplify the decision-making process for visitors, enabling them to quickly assess usage limits and feature inclusions across different plans.

An excellent example of an effective pricing page is found in Mailchimp

Mailchimp pricing page

Here's why Mailchimp's approach works well:

  • The pricing page visually represents the availability of features across all offered plans, allowing users to easily grasp the differences in offerings.
  • Mailchimp utilizes usage limits, such as monthly email sends and user seats, to effectively communicate the varying value propositions of each plan.
  • The page strategically highlights features available on all plans. This emphasizes the comprehensive value customers receive, irrespective of the plan chosen.
  • It employs a price anchoring strategy by prominently displaying its most expensive packages first. This approach makes the other price plans appear more affordable in comparison, influencing the perception of value.

Pricing Plan Customization

The most effective pricing pages often originate from SaaS companies that empower potential customers to tailor plans according to their requirements. This approach surpasses the complexity of creating numerous plans for each buyer persona, preventing confusion for every visitor to the site.

Customization features enable prospects to determine the price, utilizing a slider to reflect their anticipated usage or adopting a pay-as-you-go pricing strategy, thereby lowering the entry barrier. Users under a usage-based pricing model are likely to naturally upgrade their subscriptions as their needs evolve.

Take Kissmetrics, for instance:

Kissmetrics pricing page

What makes it successful:

  • Provides monthly, yearly, and pay-as-you-go options for maximum flexibility.
  • Incorporates a sliding scale with a prominently colored button, capturing visitors' attention.
  • Showcases the appeal of the pay-as-you-go plan by emphasizing its remarkably low cost per event.

Integrate Price Calculator

Facilitating prospective users to assess the cost of various plans according to their specific requirements and use cases empowers them to identify the most suitable pricing option independently. This approach fosters a self-service decision-making process, eliminating conversion obstacles and diminishing the necessity for engaging with sales representatives.

Take AWS as an example:

AWS pricing page

Why it is effective:

  • The pricing page of AWS operates seamlessly by automatically computing and updating the price for each plan based on users' selection.
  • Users are not required to provide any textual input or manually calculate to determine the total cost, streamlining the user experience.
  • The inclusion of information like location and region serves to mitigate risk for customers, instilling confidence in their decision-making process.

Attractive CTAs

A compelling call-to-action (CTA) with engaging microcopy catalyzes encouraging potential leads to take the next step, whether it involves signing up for a free trial, opting for a freemium plan, or making their initial purchase. The effectiveness of the CTA is amplified when it is prominently featured- be it through size, color, or strategic placement- resulting in higher conversion rates.

Consider the case of Loom:

Loom pricing page

Loom's pricing page succeeds because it:

  • Utilizes distinctive purple CTA buttons that contrast effectively with the black-and-white layout of the page.
  • Crafts unique microcopy tailored for each plan, distinguishing between free, free trial, and enterprise sales offerings.
  • Leverages lighting and depth to highlight the Business plan, making it the most conspicuous and appealing choice.

10 best SaaS pricing page examples

Many pricing pages often fail to fulfill their crucial role effectively. However, implementing the proven strategies outlined above for a pricing page that converts well can influence user behavior, increasing the likelihood of sign-ups for either a paid plan or a free trial option.

HubSpot

HubSpot's pricing page is a model of clarity, presenting distinct tiers with well-defined features. Each tier caters to specific business needs, providing users with a clear understanding of what they get at each pricing level. This transparency helps users make informed decisions based on their requirements and builds trust in the platform.

Hubspot pricing page

How does this pricing page design increase conversion?

  • HubSpot’s pricing page provides clear information about the features and prices for every plan.
  • It makes it easier for visitors to choose the right plan for their project and reduces decision paralysis.
  • Due to their ‘Talk to Sales’ feature, it easily builds a sense of trust among potential clients.

Trello

Trello's pricing page includes a visually appealing layout and incorporates icons with concise descriptions to represent plan features. This visual representation simplifies complex information, making it more accessible to users. The use of visuals aids in quicker comprehension and helps in upgrading the overall user experience.

trello pricing page

How does this pricing page design increase conversion?

  • Pricing Tiers with clear and concise features.
  • It clearly showcases the pricing plans in ascending order.
  • It provides a free trial for the premium plan and highlights the same in blue so that users get attracted to it.

Salesforce

Salesforce's pricing page highlights its commitment to customization. By showcasing the flexibility of its plans, Salesforce appeals to businesses with unique needs and varying scales. The emphasis on adaptability positions Salesforce as a versatile solution capable of evolving with the dynamic requirements of diverse industries.

salesforce pricing page

How does this pricing page design increase conversion?

  • Structured information about the features and benefits of each pricing plan.
  • ‘Try for free’ option for every plan so users can check if the particular plan aligns with their objectives.
  • Every pricing plan has different levels of features and pricing that provide customers with a diverse range of options.

Google Workspace

Google Workspace jumps straight into action with a concise headline followed by a clear pricing structure. The use of visual icons illustrates the various Google tools, making it easy for users to grasp what's included.

google workspace pricing page

How does this pricing page design increase conversion?

  • Emphasize their trial offer to encourage visitors to give the platform a try.
  • Utilize icons for swift comprehension and easy understanding.
  • Place pricing options at the top of the page for speedy access and convenient decision-making.

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Zendesk

Zendesk's pricing strategy includes trial incentives, allowing users to experience premium features before committing. This not only reduces the barrier to entry but also gives users a firsthand experience of the platform's capabilities. Offering trials serves as a powerful conversion tool, encouraging users to upgrade based on their positive trial experiences.

zndesk pricing page

How does this pricing page design increase conversion?

  • It provides a toggle feature for customers to choose between monthly and annual plans, which, apparently, helps people in risk-free decision-making.
  • The comparison chart of all the plans helps customers easily compare the features side-by-side.
  • Offers add-on features that customers can choose to add to their plan by paying an additional fee.

Stripe

Stripe's pricing page stands out for its transparent billing practices. Clearly outlining transaction fees, subscription costs, and other charges builds trust with users. The commitment to transparency fosters a sense of reliability which is a crucial factor for businesses relying on Stripe for their payment processing needs.

Stripe pricing page

How does this pricing page design increase conversion?

  • Offers a diverse range of pricing plans that cater to different types of users' needs.
  • Offers a Standard pricing plan, which allows visitors to test out the product without committing to a long-term subscription.
  • Presents clear and concise information about each pricing plan.

Canva

Canva's pricing page is a testament to user-centric design. Information is presented in a visually appealing and easily digestible format, ensuring that users can quickly navigate and comprehend the various plans. This focus on user experience reflects Canva's commitment to making its creative platform accessible to users with varying design needs.

Canva pricing page

How does this pricing page design increase conversion?

  • Clearly outlines the cost of different plans available.
  • Offers a free trial option for customers to build long-lasting relationships.
  • Provides a free plan for users who are tight on budget or have minimal use.

Asana

Asana's pricing page effectively showcases its collaborative features. By highlighting how its plans facilitate teamwork, project management, and communication, Asana communicates the collaborative advantages of upgrading to a premium subscription. This approach resonates with businesses looking for comprehensive solutions that enhance team collaboration and productivity.

Asana pricing page

How does this pricing page design increase conversion?

  • It promptly lists the pricing tiers and highlights what features are included in each tier effectively.
  • It also showcases a comparison chart of the pricing plans that allow users to compare the different pricing tiers side by side.
  • It showcases prominent call-to-action buttons for each pricing tier to attract users and make them hit the buy button.

Airtable

Airtable's pricing page emphasizes flexible customization, tailoring plans to cater to a variety of use cases. Users are empowered to choose plans that align precisely with their unique requirements. This flexibility positions Airtable as a versatile tool capable of adapting to diverse workflows and business processes.

Airtable pricing page

How does this pricing page design increase conversion?

  • It presents a comparison chart for the users so that they can make the decision seamlessly.
  • It also offers a free sign-up option for users so that they can see if the plan is worth buying or not.
  • Created to simplify the understanding of their product and pricing plans for customers.

DocuSign

DocuSign strategically emphasizes security and compliance features on its pricing page. This approach reassures users about the safety of their documents, making it a compelling choice for businesses prioritizing data protection. The emphasis on security aligns with the trustworthiness required for handling sensitive information, establishing DocuSign as a reliable partner for secure document transactions.

DocuSign pricing page

How does this pricing page design increase conversion?

  • Detailed insights into the features and advantages of each pricing tier.
  • Switch button for choosing between annual and monthly plans, giving users the flexibility to opt for their preferred billing cycle.
  • Varied pricing plans to offer different levels of features and costs, offering customers a range of choices.

These 10 examples of SaaS pricing pages can serve as inspiration for designing your creative page to showcase your product. Also, make sure that your pricing page uses straightforward language and features a simple layout to avoid any misleading marketing tactics in providing a customer-friendly experience.

How can Goldenflitch help you design a robust pricing page for your SaaS business?

We, at Goldenflitch, are here to assist you in creating a top-notch pricing page for your SaaS business. We understand the importance of simplicity and clarity in communication. Our approach involves designing a pricing page that isn't just a bunch of numbers but a user-friendly tool that speaks directly to your customers.

How we helped Tranzact with pricing page design?

Our team worked together to understand what makes Tranzact special, where they stand in their industry, and who they want to talk to. For us, as a team, it was all about making a pricing page that works well and makes sense for everyone.

How did we manage to do that?

Improved Pricing Page Look

We made the pricing page easier to use by simplifying it so that users can quickly find important information that they need before buying the plan. The page has a collapsible menu to make things simpler and tidier.

Straightforward Business Insights

In response to common questions, we put together a helpful FAQ section. It's like a simple guide that answers what people often wonder about TranZact. This makes it easy for everyone to get the information they need without any confusion. 

Keep Track of Costs and Materials

We made a section that helps keep track of all the things needed to make products. It lists what's needed, how much, and how much it costs. This makes managing products easier and more organized.

Add-On Features in Pricing

We also added a section for extra features you can add to your plan. This way, you can pick what you need, and it's all in one place. It makes choosing the right plan even more straightforward and customizable for you.

Engaging Users with Free Plan Highlights

We've put the free pricing plan right at the top, like putting the best stuff at the beginning of a story. This way, users see the free plan right away, making it easy and enticing for them to get started. It's like offering a taste test before diving into the full experience.

The Impact?

$8M

Funding

28%

Increased Retention Rate

10,000+

SME Manufacturers

Therefore, with Goldenflitch, you can expect a pricing page that is easy to understand and resonates with your audience, ultimately driving higher conversions and building trust in your SaaS business. We are committed to making your pricing page a powerful tool that turns potential customers into satisfied clients. So, get in touch with us right away!

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