YUVRIT required a brand that conveyed authenticity, balance, and trust while standing out in the evolving wellness and healthcare industry.
YUVRIT needed an identity that honored the depth and credibility of authentic Ayurveda while appealing to a contemporary wellness audience. The challenge was to create a brand that felt rooted in tradition yet progressive enough to stand confidently within today’s healthcare landscape.
The Logo
The YUVRIT logo is rooted in the five elemental forces of Ayurveda, uniting them to symbolize the balance of Vata, Pitta, and Kapha. Its circular form represents harmony and continuity — embodying YUVRIT’s philosophy of blending ancient wisdom with a progressive, holistic approach to modern wellness.
The Color Palette
The Sama Life color palette is inspired by the grounding principles of Ayurveda. Castleton Green reflects growth and harmony with nature, Almond conveys warmth and care, while Medium Carmine represents vitality and rejuvenation. Together, the palette balances authentic Indian heritage with a modern, approachable aesthetic across all brand touchpoints.
Fonts of our Choice: Runalto and Urbanist
Urbanist, a clean and versatile sans-serif, ensures clarity and readability across digital and print applications. Paired with Runalto — a contemporary serif with refined elegance — the combination creates a balanced typographic system that feels both modern and timeless.
A Cohesive Icon System
A custom line-based icon system was developed to visually represent key health conditions, treatments, and wellness concepts within the Ayurvedic ecosystem. Designed with clean strokes and a minimal aesthetic, the icons maintain clarity while reflecting the brand’s earthy color palette — ensuring consistency, scalability, and seamless integration across digital and packaging touchpoints.
Additional Branding Elements
To ensure a seamless brand rollout, we developed a comprehensive suite of collateral — from business cards and letterheads to standees, brochures, social media assets, banners, and email templates. Every touchpoint was crafted to reflect YUVRIT’s holistic philosophy, reinforcing authenticity, trust, and consistency across all communications.
